From the team behind The Newsletter Conference

An new online course diving deep into how the best in the business make money in newsletter publishing

Getting underway in September 2024, you can join an engaged community of peers and practitioners in the newsletter space to learn everything from the basics to advanced best practices.
Don't miss it!
The Newsletter Conference

A live-taught, online course 👩‍🏫

Taking place in September 2024, The Newsletter Seminar is your chance to become a newsletter monetization expert.

💌 Here's what you get

The Newsletter Seminar will be conducted over the month of September 2024, including a mix of live sessions with top newsletter pros & asynchronous learning with a dedicated peer group.

(Can't make a session live? No problem! Recordings will always be made available, as well as written summaries of sessions. And you can submit questions ahead of time!)

  • 6+ live, hour-long sessions with top experts in the newsletter space—to be held on Tuesdays and Thursdays in September 2024, early afternoon (EDT)

  • Lifetime access to sessions recordings with detailed show notes and transcripts

  • Access to our course community, where you can get to know other newsletter operators—meet your peers, find new cross-promotions and collaborations, and get inspired by some of the best in the business

  • Detailed guides to some of the top challenges in newsletter monetization including: email list growth; sponsor prospecting; advertiser outreach & ad sales, and building a successful subscription or membership program

  • Templates & swipe files to help you build your sales outreach, create media kits, craft sponsor copy, and convert readers into paying customers

  • And a few surprises along the way... 🥳

Live sessions with...

Alex Lieberman

Cofounder @ Morning Brew & storyarb

Amanda Black

VP of Sales, 1440

Matt McGarry

Founder, GrowLetter

FAQ

  • When will the live sessions be held?

    The 6+ live sessions will be held on Tuesdays and Thursdays in September.

  • What if I can't attend a live session?

    All sessions will be recorded, and you will have lifetime access to the recordings (including show notes and transcripts). If you want to submit a question for a guest ahead of time, that will also be possible.

  • What if I'm not satisfied with the course?

    We aim to exceed your expectations and provide high-quality, highly actionable insight into the newsletter space—something we've been doing for years at our Dine & Deliver dinners and The Newsletter Conference.

    That said, if you're dissatisfied for any reason, you have a 30-day money-back guarantee from the date the course commences at the beginning of September.

    We want participating in The Newsletter Seminar to be a slam-dunk decision for you, and we're always open to feedback on how we can improve!

Learn directly from...

Katy Huff

Co-Founder, MadRev / formerly @ The Hustle

Dan Barry

Founder, Ad Sales as a Service / Former Director of Partnerships @ The Daily Upside

Brad Wolverton

Editorial Director, HubSpot Media / Publisher, Newsletter Examples

Topics we'll cover

  • Ad Sales

    From prospecting sponsors to cold outreach to negotiation to ad performance to advertiser renewals... we'll cover it all.

  • Reader Revenue

    Learn to earn money directly from your readers, whether it's through subscriptions, memberships, digital products, or events.

  • All Kinds of Newsletters

    From local to national, from political to culinary, from big to small, we'll explain how newsletters of all kinds are finding paths to profitability.

About Ryan & Jesse

Your hosts for The Newsletter Seminar...

Ryan Sager & Jesse Watkins are the co-founders of Who Sponsors Stuff, the Dine & Deliver newsletter dinner series, and The Newsletter Conference. Ryan, a veteran of The Wall Street Journal and TIME magazine, has built and scaled several profitable media products. Jesse, former Head of Sales for Ladders, has driven millions of dollars in newsletter ad revenue. Between them, Ryan & Jesse have driven well over $10M in revenue for media companies across a variety of channels.

Past event attendees...

1440
Chalkbeat
Gretchen Rubin Media
Nice News
Morning Brew
International Intrigue
Rough Draft Atlanta
Axios
The Future Party

And more from...

Reid DeRamus

Founder of Caddie and former Growth PM of Substack

Keith Pepper

Publisher, Rough Draft Atlanta

From our clients...

“Ryan and Jesse helped us go from WTF to holysh*t! with sourcing and securing newsletter sponsorships. Their coaching gave us the confidence, tools, and strategy we needed to monetize our newsletter in a sustainable way. In short, they rock. Pay them.”

Stanley Tate, The Student Loan Strategist

“We were only comfortable launching this revenue program because we got to work with Who Sponsors Stuff. The program wouldn’t exist without them.”

Anne Mercogliano, CEO, Gretchen Rubin Media

“I was a total media outsider. But working with Who Sponsors Stuff allowed me to just accelerate my learning curve at a pace that would have been probably impossible otherwise…. Incredibly valuable.”

Cole Folwell, Roca News